展會名稱：中國國際品牌授權展覽會

時間：2024年10月16-18日參展咨詢祁穎13701911541

地點：上海新國際博覽中心

屆數(shù)：第十六屆

同期舉辦：CKE中國嬰童用品展、CTE中國玩具展、CPE中國幼教展

觀眾：90000+名

觀眾類別：覆蓋玩具、嬰童用品、文具、家紡、服裝、食品飲料、生活用品

禮贈品、美容日化、電子消費品及主題空間等全領域。

       1、關于中國授權展 | Profile

       Why China?

       據(jù)《2020中國品牌授權行業(yè)發(fā)展白皮書》統(tǒng)計，2019年中國年度授權商品零售額達992億元，同比增長15.9%。

       2019年中國年度授權金為38.2億元。中國是全球授權行業(yè)增速最快的市場之一，其規(guī)模穩(wěn)居全球第五，僅次于美國、英國、日本和德國，發(fā)展?jié)摿涂臻g巨大。

       According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

       China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

       Why China Licensing Expo?

       CLE中國授權展是中國商務部批準的唯一以“中國”字頭命名的授權展，由中國玩具和嬰童用品協(xié)會主辦。CLE中國授權展從2007年發(fā)展至今，已成功舉辦14屆，現(xiàn)已成為亞洲規(guī)模最大、最具行業(yè)影響力、最具權威性和專業(yè)性的國際化商貿(mào)平臺。

       The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.

       線上“IP365X”對接平臺由中國玩具和嬰童用品協(xié)會品牌授權專委會主辦，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對接平臺。IP365X平臺除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權商及被授權商資源，發(fā)現(xiàn)潛在合作客戶，對接合作需求。此外，IP365X還聯(lián)合數(shù)十家行業(yè)協(xié)會宣傳推廣IP，進行線上線下邀約配對，推動IP與被授權企業(yè)之間的商業(yè)對接。

       “IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

       2）IP授權生態(tài)圈賦能計劃 | China Licensing Ecosystem

       IP授 權 生 態(tài) 圈 賦 能 計 劃 于2019年 由 中玩 協(xié) 品 牌 授 權 專 委 會 發(fā) 起，與26家 國 家 級 行業(yè) 協(xié) 會 和 重 點 被 授 權 行 業(yè) 展 會 主 辦 方 戰(zhàn) 略 合作，培育市場的同時打通整個授權生態(tài)系統(tǒng)。2021年的IP授權生態(tài)圈賦能計劃將與多個被授權重點行業(yè)展會相結合，包括廣州美博會、成都糖酒會、中國（上海）文化會、中國（上海）百貨會等貫穿整年重點被授權行業(yè)頭部展會。

       In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.

       3）品牌授權行業(yè)人才培訓 | Professional Talents Training Programs

       -文旅部數(shù)字文化產(chǎn)業(yè)研修班   China National Training Program on Licensing

       -中國品牌授權精英學院（線上+線下）   China Licensing Professional Academy:online and Offline

       -國家文物局文博體系品牌授權業(yè)務交流培訓   Licensing Training Program for Chinese Museums

       -品牌授權學院校友會   Brand Licensing Academy Alumni Association

       4）《中國品牌授權年度行業(yè)白皮書》 | China Licensing Industry Report

       中玩協(xié)品牌授權專委會連續(xù)四年發(fā)布《中國品牌授權行業(yè)發(fā)展白皮書》指導行業(yè)發(fā)展。本白皮書也是全球唯一一份針對中國品牌授權行業(yè)發(fā)展的專業(yè)報告。白皮書從我國授權商、被授權商、渠道、生態(tài)圈、消費者市場、授權產(chǎn)品質量狀況、授權行業(yè)發(fā)展現(xiàn)狀及趨勢等多個角度，全面專業(yè)地對我國授權行業(yè)發(fā)展進行了細致的調(diào)研分析，推動我國授權行業(yè)的健康長期發(fā)展。

       To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.